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5 Great Things About Running a Business in San Diego

Everyone knows San Diego is a great place to live. But a lot of people don’t realize San Diego is a great place to run a business. That’s why we created our list of 5 Great Things About Running A Business in San Diego. So, if you own a business in SD, want to start a business in SD, or just love learning about the great city of San Diego, (also known as “America’s Finest City”) read on.

San Diego is not just known for its sandy beaches, relaxed vibe, and clear blue sky. Today, the city offers more than just great holidays. Thanks to its strong, growing economy, qualified employees, and diverse population, San Diego has emerged as an attractive business hub.

For many years now, San Diego has been the birthplace of successful startups. That is why in 2014, Forbes named San Diego “the number one city to start a new business and the fifth best-rated business community in the country.” Today, San Diego strength as a business center remains as strong as ever.

Here are 5 great reasons to take the plunge and start your business in San Diego.

Business Friendly Environment

The City of San Diego understands the importance of making the atmosphere business friendly. That is why they have created an inviting climate for startups and small businesses. They implement good government practices toward businesses and try to make things easier for them.

The City’s Economic Development Department has a proactive Business Expansion, Attraction, and Retention (BEAR) Division that works directly with key businesses in targeted industries. It provides help and incentives to businesses and other economic development stakeholders in the region and aims to help create and grow job opportunities in San Diego.

To establish an atmosphere that encourages entrepreneurs, the City maintains a healthy and safe environment. The up-to-date, well-maintained infrastructure has also helped in making San Diego a hotbed for startups, and also a great place to live.


The cost of starting and running a business is a key factor to consider when evaluating a location. That is why the City of San Diego has concentrated on improving its business assistance programs. They have also worked on cutting costs and changing policies to help businesses launch and grow in San Diego.

Business taxes are also an essential aspect any business owner should take into account. Compared to Palo Alto or San Francisco, the business taxes in San Diego are lower. The City of San Diego has also helped businesses save money by reducing water and sewer fees and other unnecessary costs.

Starting a business in San Diego will also save you valuable time. The City of San Diego has reduced the permit processing time, as well as simplified permit processing procedures, reduced fees, and modified City codes to provide businesses with regulatory relief. All these benefits create an attractive climate for both existing and new businesses in San Diego.

Lower Cost of Living (Than Silicon Valley)

Most startup founders think Silicon Valley is the place to start a business. Years ago, this was a great idea. Today, not so much! The cost of living in the Silicon Valley area has reached historic levels. Living in Mountain View, for example, is considered more expensive than living in New York.

Compared to Silicon Valley, San Diego is a much better choice. The cost of living is much lower, the business environment is thriving, and the weather is much better. That is why many business owners consider San Diego a good destination to move to. The US News has also recently rated San Diego as #12 in Best Places to Live for Quality of Life in the U.S. in 2022-2023.

High Population

For all the reasons mentioned above, San Diego has been drawing people like a magnet. Today, the city population is over 1.4 million. That is why San Diego is considered one of the largest cities in the US. The general rule is: “the higher the population the bigger the opportunity a business has to appeal to potential customers.”

With so many people living in San Diego, your business will have a better chance to thrive. San Diego is also home to some of the wealthiest neighborhoods in the US, like Del Mar and Rancho Santa Fe. So, no matter who your target customers are, you will find them in San Diego.

As a business owner, you can regard the diverse population of San Diego as a great advantage. According to the City of San Diego: “42.3 percent of San Diegans, older than age 25, have at least a bachelor’s degree.” San Diego also has multiple well-established colleges and universities. All this will help you easily find qualified staff for your business.

A woman in a large hat lounges in the pool, symbolic of the great weather in SD.
One of the reasons San Diego is a great place to start a business is the great weather. Oh man, it’s so good. Like, perfect level of good.

Great Weather

There are no bad weather days in San Diego. With a temperature range of 50 in the winter to 78 degrees in the summer, what else could you ask for? The sunny weather encourages people to get out of their homes and shop. This will increase your local traffic if you have a shop or a restaurant in San Diego. If you are a startup, San Diego also offers some of the best coworking spaces in the country.

The sunny days and beautiful beaches are also major tourist attractions in San Diego. That is why it is a hot spot for vacationers from all over the world. The money spent by all these tourists helps boost the local economy.

And let’s face it, the great weather in San Diego just makes life better, so why not start a business here? You might as well be happy while you work!

Want some more stuff to read while you enjoy the weather? Try this article on the best apps for real estate firms in San Diego. Or, for a nice accounting lesson, check out this post on the basics of balance sheets.

At My SD Bookkeeper, we love everything about living and doing business in San Diego. We know everything there is to know about bookkeeping and are standing by and ready to help. From monthly bookkeeping to bookkeeping catch ups to complex financial analysis, we’ve got your San Diego business requirements covered. Trust us with your books so you can focus on what you do best. Reach out to us today and let’s get to work.

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